Getting Press For Your Startup Is Easier Than You Think


For our current purposes, you are a tech/internet startup trying to get noticed on TechCabal. Here’s how.

mike tweet

Hey Mike! We are launching X. It will compete with Y. X is better than Y because. We have raised Z money. From XYZ investors. You have the exclusive. Here’s more links (no PDFs).

This pretty much nails it, I have nothing to add, really. Except, replace “Mike” with Bankole, and send to

Easy, right? This advice is not only practically bulletproof, it works for any tech blog. Works for any type of media in fact, but we’re going to stay focused. Only time it might not work is if the stuff you’re strutting isn’t all that. You know, half-done website, yet-to-be-launched product with barebones landing page that looks a lot like vapourware? We get so much of those, it’s depressing. But I’m sure you are not one of them. It’s not the whole pitch, but it can be an effective conversation starter that gets an editor to want to write an interesting feature.

We created the startup pitch form to accommodate incoming launch publicity requests from startups, but if your story is truly compelling, this should make things easier.

Mike Butcher image via Gary Stewart

Photo Credit: Light Brigading via Compfight cc


  • NubiKay says:


  • darchyneer says:


  • Jason Shagaya Oviosu says:

    Hey Bankole! We are launching AVGTF! (A venture guaranteed to fail.)

    It will compete with several better funded, deeply entrenched players that users love!

    We have raised $0! Our parents even said no! You have the exclusive! Check out the following — we heard you like PDFs!

  • Abimbola Sojimi says:

    Copy that!

  • chikeattah says:

    Truly great and very valuable tip! Making job easier for the startups will truly help young guns learn quickly and make the most out of their innovations and creative business ideas. For this reason, African entrepreneur, investor and philanthropist Tony O. Elumelu CON has launched the $100m Tony Elumelu Foundation Entrepreneurship Programme (TEEP) that will empower aspiring African startups and entrepreneurs. TEEP will support 10,000 African entrepreneurs over the next decade, providing them with training, mentoring, networking opportunities and much needed seed capital funding. TEEP is calling on all aspiring African entrepreneurs aged 18 or over with transformative ideas to apply and take part in this ground breaking
    YOUR IDEA CAN TRANSFORM AFRICA! For more details on the programme and to enroll, visit

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