The mPedigree network, a global brand known for their fight against counterfeit products, has launched “The Goldkeys Technology’ to fight against piracy in the local textile industry.
The new technology will help textile dealers to authenticate original textile products by attaching scratch-labels with code on the packs of product.
“The adoption of GOLDKEYS to protect GTP waxprint and other high value textile brands marks a new high of innovation in a sector that has historically been a major job creator and leading light of Ghanaian manufacturing.” according to Selorm Branttie, the Strategy Director of mPedigree.
The Goldkeys technology was launched in a new campaign nicknamed OGA (Original, Genuine, Authentic) and was done in collaboration with Premium African Textiles, owners of GTP, Vlisco and Woodin Textiles.
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