Apple has activated its dormant Twitter account, but hasn’t tweeted anything yet

Apple Twitter

Apple just remembered it had a Twitter account, guys. I read the news on Business Insider this morning, while compiling the daily digest. Apple also redesigned their Newsroom (the place where their press releases live). The Twitter account has existed since 2011, but it’s been dormant (no tweets, egg avatar, and all), but now, they’ve replaced all that deadness with an image of their logo.

As it is with Apple, nobody knows whether or not they were the ones who held the account till now, or whether or not someone else went and “parked” @apple. If the latter’s the case, I imagine said person has cashed out. Either way, the account is active now, and I’ve seen the follower count grow from around 49,000 to more than 88,100 (95,000 when I hit publish) since I first saw it. I expect that number to increase rapidly the second they start tweeting actively.

Apple Newsroom

The new Newsroom

Speaking of tweeting, some people (including Bloomberg reporter, Mark Gurman) think the account was activated because Apple wants to live-tweet their September 7 event. They usually live-blog as well as live-stream the event, and they may add live-tweeting to that list. Not counting its staff/executives, this activation brings the number of Apple-owned Twitter accounts to 6 (by my count): @AppleMusic, @AppStore, @beatsbydre, @Beats1, @AppleSupport, and….@Apple.

Crazy idea: it’s entirely possible Apple’s bought Twitter, and wants to announce it on…Twitter. Is it really that crazy? Don’t quote me.