Nigeria-based digital advertising agency, Terragon Group, will be lifting the curtains off its latest data and advertising technology- Adrenaline, at the Mobile World Conference kicking off today.

Adrenaline. Curious name.

According to a statement made available to TechCabal, the technology allows for advertisers to buy inventory and access to reach mobile users on organically generated channels which sit on non-internet based platforms on mobile devices. These channels include USSD-based balance enquiry, call-me-back messages, end-of-call notification, among others.

Terragon is vaunting its latest offering as the first of its kind in mobile advertising in the developing African market. “Our ‘Adrenaline’ technology is a first of its kind around the world,” says company CEO, Elo Umeh, “This is because no other platform gives advertisers access to a wide range of African premium publishers and channels as we do.

The latest offering from Terragon is coming after the company launched its proprietary mobile advertising server with new advert formats built for the African market, for the company’s Mobile advertising arm of its business, Twinpine in 2014.

The Mobile World Conference (MWC) hosted by GSMA kicks off in Barcelona, Spain today and will wrap on the 5th. The event is the world’s largest exhibition and conference for the mobile industry.

Image via: terragongroup 

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