food deeskus

Deeskus is a US based, online grocery delivery service for African, Caribbean and Latino foods.

As a subsidiary of NULTAN Group, Deeskus is poised to to plug the hole in the market left by traditional American stores and ethnic food suppliers in the immigrant culinary industry.

The company’s proposition is to help African, Latino and Caribbean immigrants prepare their traditional foods at home by finding and delivering specialty groceries and ingredients of traditional recipes.

Deeskus, pronounced “discuss,” services the whole United States with same-day delivery to locations in Maryland, Virginia, and Washington DC and 2-day priority shipping to other parts of the country. All orders worth $30 or more are shipped for free. The online store boasts over 500 unique food products and several African recipes.

In a communique sent to TechCabal, the company said, “African, Latino and Caribbean foods are booming in popularity and, while restaurants have the means to provide authentic dining experiences, recreating these dishes at home can be difficult due to supermarkets not carrying products and specialty stores being few and far between.”

“With an African immigrant population of 1.6 million people, the United States’ African grocery market has an estimated worth of $500M alone. Combined with markets for Caribbean and Latino communities, Deeskus is essentially the sole supplier to an untapped and under-serviced, billion-dollar market. In turn, this will see Deeskus grow into a $100M company.”

Deeskus is a subsidiary of technology and e-commerce multinational Nultan Group and is headed by the CEO of Nultan USA, Mabel Imala.

NULTAN Group is 3  year old startup founded by Adeniyi Olutayo.

Photo Credit: taleem via Compfight cc

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