The Digital Strategy and Engagement Unit of the Nigerian Presidency, run by Tolu Ogunlesi just tweeted that “The Presidency has a new address”. They’ve gone and opened an account on what we know as Nigeria’s most visited (local) site, and what’s certainly its biggest forum, Nairaland.

I like it. It makes a lot of sense for a government who desperately needs to prove it’s not tone-deaf to start engaging directly, actively with many of the people at the bottom of the pyramid. And it appears it’s already working – Nigerian Twitter users have generally positive reactions to the news. Between their active Twitter account (which is curiously named We ASOcial), Facebook and their newsletter, I daresay that Tolu and the rest of the media team appear to be doing a swell job.

But here’s the thing. The Nairaland community has a reputation for being the most hostile collection of people on the Nigerian interwebs – even more so, than Linda Ikeji’s comments section. Seriously.

When I think about the Nigerian government opening an account on Nairaland, a cow walking innocently into a den of hungry lions comes to mind. It’ll take a miracle for them not to attempt to “engage aggressively” with it. I imagine whoever will be tasked with managing the profile will have an…interesting time.

So, welcome to the Lions’ den, Mr. President. Let me take your udder.

Nairaland Presidency

Read this next
More From TC

HMD Global, makers of Nokia phones, have announced six new Nokia Android phones in a live stream. Florian Seiche, CEO of HMD Global, began the event by addressing the brand’s new identity. Why would you buy a Nokia phone? “Our fans are clearly telling us that there are three main reasons. They love it, trust […]

paymob_egypt_fintech_founders

In August 2020, Egyptian fintech Paymob announced that it raised $3.5 million to improve its capacity and acquire more merchants to use its payments services. That mission has now received additional funding, bringing the startup to a formal Series A close of $18.5 million. The round was led by Global Ventures, a venture capital firm […]


TechCabal is a Big Cabal Media brand



Copyright © 2013 - 2021
All rights reserved

Privacy & Terms
X