I did something for the first time yesterday that means I’ve finally completed my Lagosianisation. I got in 3rd mainland traffic, so I’d make it to the Island on time. God, I hated it, but it was worth it because I arrived super early for eTranzact’s new brand unveil. They held it at Intercontinental Hotel, in Victoria Island, and after a lengthy talk about their story so far, they unveiled the new logo with a theatrical animated video.

eTranzact

Valentine Obi, eTranzact Founder/CEO said, “The new eTranzact identity shows how much our brand has evolved since we launched in 2003 and expanded to other countries. The “e” represents electronic, empowerment, ease and efficiency, showing where our company is today, our vision for the future and our commitment to simplify payments across Africa.

We have always been at the forefront of innovation, providing complex and powerful technology with simple interfaces to enable efficient, convenient and cost-effective means of payment on all channels.

With new and refreshed product offerings for business to business and business to consumer segments of the market, we are committed to our vision of being the leading payment technology provider for individuals and organizations”

I agree with him. The old logo definitely needed replacing – it looked like it was stuck in 2003, when the company was founded. The new one looks more modern, but I do not know that it’s THE replacement. Perhaps, it’s the logo we deserve, not the one we need right now. Either way, it’s here to stay and I better get started warming up to it.

During Mr. Valentine’s talk, I learnt quite a bit like the fact eTranzact handled 115 million transactions, collectively worth $30 billion in 2015. Huge. Also, that mobile is at the center of their strategy. That is, delivering value to the (largely unbanked) people in the lowest tier of the pyramid.

L-R: Sullivan Akala, ED, Business Development; Valentine Obi, Founder and CEO, eTranzact; Ike Eze, ED, Strategy & Corporate Development, eTranzact and Richard Omoniyi, Chief technology officer, eTranzact.

L-R: Sullivan Akala, ED, Business Development; Valentine Obi, Founder and CEO, eTranzact; Ike Eze, ED, Strategy & Corporate Development, eTranzact and Richard Omoniyi, Chief technology officer, eTranzact.

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