Safaricom and Craft Silicon’s taxi-hailing service, LittleCabs just launched a feature that allows users hail taxis through a USSD code. Users without internet or smartphones can now request rides on Little by dialling *826# on their mobile phones.

With this new feature, Little hopes to bring more Kenyans, regardless of social class, on their platform. Speaking at the launch, Craft Silicon CEO Kamal Budhabhatti said, “The idea behind Little powered by Safaricom is to provide affordable and convenient cab services to as many Kenyans as possible and I believe we are well on our way to achieving this through the launch of the USSD service.”

Slight hitch in trademarking aside, Little seems to be doing fairly well in the market. According to them, the Little app has been downloaded 23,500 times on the iOS, Windows and Android stores combined.

Little has had a pretty decent run so far (as opposed to what a few people were expecting) but that could largely be as a result of all the incentives they’ve put in place to encourage patronage – I mean, the drivers get smartphones with 7.5GB data, there’s free WiFi on the rides, and passengers get airtime worth their rides up to a maximum of KES500 for their first and fifth rides.

Read this next
More From TC

“It’s high time,” African Investment Advisor, Aubrey Hruby tweeted supporting calls for an end to police brutality in Nigeria. “I brought VC investors to Nigeria from Egypt last year and they were completely shaken down and robbed by the police as they were leaving the country after an amazing week of meeting with stellar Nigerian […]

Uzoma Dozie

My Life In Tech is putting human faces to some of the innovative startups, investments and policy formations driving the technology sector across Africa. Uzoma Dozie’s Sparkle is about connecting your finances and lifestyle. At the company’s office on the Lagos island, Dozie and I sit for about an hour to discuss his journey in […]

TechCabal is a Big Cabal Media brand

Copyright © 2013 - 2020
All rights reserved

Privacy & Terms