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Nigerian brands would always have the need to communicate with their customers on a frequent basis. What to communicate is as important as when to communicate and where to communicate. About 15 years ago during data collection, Nigerians would often give invalid email addresses. SMS has long been the major player in mass communication to customers. This is major because the most accurate data held by brands has always been SMS numbers. SMS marketing was also declared a nuisance by NCC and the rise of DND occurred. Suddenly brands SMS delivery rates dropped to as low as 40%. Brands now need to turn to other channels of communication to engage with their customers.

The rise of GSM and 3G Technology in Nigeria had given multiple communication channels at the fingertips of every user. Now a large percentage of the population have valid email addresses that they check on a regular basis. Social media platforms such as Facebook, Instagram and Twitter play a valid role in their life. Suddenly, it is no longer about what you communicate alone. When you communicate, how you communicate and the channel you use for communication would play a big role in converting the sale.
The purpose of this report is to provide valuable insights behind email marketing and how the average Nigerian customer reads marketing emails. With this report, email marketers can now tailor their communication to ensure they are delivering the right content at the right time.

This report, available for download here was compiled by the Client Success Manager Team (Smartech Product) for Netcore Solutions in Nigeria. Netcore Solutions is a 22-year old technology and marketing company whose footprints start from India and are now present in 9 Countries – India, Malaysia, Indonesia, Nigeria, Vietnam, Philippines, USA, UAE and UK.
Netcore solutions have 3000+ global clients with 70+ clients in Nigeria using one of their solutions. Netcore’s Smartech is an AI-Powered Growth marketing platform that is capable of delivering cross-channel automated communication on 10 Channels (Email, SMS, Voice, Whatsapp, Facebook, Instagram, Browser Push Notifications, Web Message, In-app message, App Push Notifications).

By combining these 10 channels of communication in one highly customizable platform, Smartech empowers marketers to engage with their customers and increase conversions on the website and mobile app using triggered notifications and deep analytical insights.

The report is currently available for free download here:


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