Apvertise is an AdTech platform that has digitized, monetized, and democratized the traditionally monopolized influencer-marketing by bringing the brands/marketers and influencers of all sizes (nano-, micro-and the mega-influencers) onto a platform, a marketplace. 

Marketers (Apvertisers) create digital campaigns, set budgets based on the volume of engagements and impacts desired, indicate the preferred social media platforms, the preferred influencer type(s), etc., and the influencers get alerted by the platform as soon as the campaign is created. 

As many relevant influencers (as are interested in spreading the brand story) can share the campaign on as many social media platforms as they desire. They get paid per impression/click that they are able to generate in their network of followers. Marketers are able to plan/budget adequately, they pay for actual impact, not the arbitrary fees charged by the traditional influencer. 

Marketers now have the tool to overcome the pains and the challenges facing the desires for cost-effective contents virality and massively-authentic engagement. Apvertise is the tool, the lightbulb in a dark room

See how Apvertise is changing the landscape: 

  • The huge number of micro- and nano-influencers (99% of influencer population) now have a chance to pick and share campaigns on the Apvertise platform. The drastic increase in supply of influencers is driving the cost down while improving efficiency (depth of engagement, authenticity, actual engagement versus make-beliefs etc); 
  • The traditional market is highly monopolized by the mega-influencers (1% of influencer population) but Apvertise now equitably and democratically distributes the campaign budget based on actual work done and actual impacts created for the brand by each influencer, whatever the type

A number of influencer-marketing challenges are eliminated and mitigated: the fake following is addressed and setting the right budget is now possible because only actual clicks are paid for; influencer cost is now reduced and saturation rate is fast declining (while engagement ascends) because the complexity of finding, communicating, contracting and monitoring influencers are now fully automated. 

Actually, anyone can now be an influencer. Aren’t we all, anyway? 

Help your business reach a wider audience – www.apvertise.com 

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