Betacar (www.betacar.ng) wants to be Nigeria’s best online used Car sales platform. The company which is in its third year has established itself in the automotive tech space and comes off the back of a strong year that has seen it cross several significant milestones and doubling the business in the process.
A fast-growing startup based in Lagos, Nigeria, Betacar is a leading e-commerce retailer of “Quality-Certified Used Cars”, driving exciting innovations in Africa’s expanding automotive tech space through its proprietary platform, betacar.ng.
“We want to remain the #1 preferred platform for all ‘quality’ car buyers who value vehicle reliability and peace of mind,” Lou Odunuga, founder and CEO of Betacar, stated recently. “We have further enhanced our technology and customer offerings on Warranties, 200-point inspection checks, and providing complete vehicle condition reports for transparency.”
This is not common in the local Nigerian automotive scene, and wider Africa Used Auto sales, where the highly fragmented industry has several unreliable car dealers and product quality challenges.
Betacar’s scalable, data-driven technology brings all phases of the car buying process to customers wherever they are. The team has been solving the vehicle reliability challenge for consumers since it first launched, offering a diverse selection of certified used cars, warranty, transparent pricing, competitive financing, and delivery.
Upon closer look, it can be seen that Betacar is a hybrid platform that employs an omnichannel approach. The platform provides a seamless online and offline experience for customers. A typical customer can begin and complete their car buying journey online on Betacar.ng or can transition to the offline store showroom to test drive and complete payment for their selected vehicles – either paying outright or with a Car Financing option.
The availability of Betacar Financing option is immensely popular with customers, said Odunuga. Car buyers get to pay a small down payment and can spread the rest over 12 to 24 months. It affords convenience and enhances vehicle affordability, primarily for Salary-earners and Registered Businesses with a verifiable income stream.
Betacar.ng platform utilizes a digital technology-led approach that mirrors the advantages of the likes of Carmax, Carvana, and other top Automotive e-commerce marketplaces in the USA and Europe.
Head of Operations, Betacar, Itua Okhihie added, “As Betacar business continues to grow, we’re committed to continually putting the customers first.” He reiterated that the start-up would continue its track record of raising the bar in the Nigerian auto sales industry using technology, quality leadership, and superior customer experience to delight car buyers.
Discussing the question of Electric Vehicles (EV), the company acknowledges that it is already having a huge impact on the automotive industry and larger society globally. It is gathering some traction however “less so on African auto sales market for now due to unique local peculiarities. We welcome that future where Betacar can play its part in leading sales of EVs and Hybrids in line with our customers’ demand and our quality philosophy”, stated the company CEO.
So, what next for Betacar? The auto tech company has pan-African ambitions and is eyeing cross-border expansion plans next year to similar markets. It is keeping this close to its chest – Watch this space.
Nigerian car buyers can start shopping on www.betacar.ng to access quality-certified Used cars for sale, with assurance of reliability.