By Victor Fatanmi and Mary Afolabi We don’t talk enough about the role of colours in our lives, but it’s right there deeply influencing our behaviours and emotions every single day. From nature’s charm to skin complexions and brands that got it right, we are influenced in different ways by different colours that make us […]
Businesses are traditionally known to converse in high-sounding industry jargon and a great deal of formality in customer relations. But all these are being thrown out with the advent of social media platforms whose rules are set by the users.
Buzzmentions is a semantic engine that aggregates, categorizes and analyzes media items from local, international and social sources.
After spending three years at the top of the Millward Brown’s annual BrandZ study of global brands list, Apple has this year lost out to Google as the world’s most valuable brand. According to the report, Apple’s brand value has fallen 20% over one year to $148 billion, due in large part to the company’s well-publicized recent ‘lack […]
Part of every twitter user’s problem with the network is the barrage of links posted to their timelines, everyday, from blogs and brands. Twitter gave a solution: the mute feature. But it is safe to assume that Twitter’s big pitch to brands to convince them to take out ads and sponsored posts on the site […]