Despite the dominance of US, the rest of the world also produces their unicorns with global or regional relevance. So, which startup will rule out of Nigeria (Africa) and be the Unicorn… and how?
As you plan, code and pitch your startup, one writer hands you 5 nifty nuggets (plus 1 extra) that would help you manage public perception about your brand.
The great ecommerce myth is that all you need to get people to pull out their credit cards and buy is when you have the right products, a beautiful site design and stunning product photography.
At $50 million dollar valuation, iROKOtv is one of the most successful and vocal startups from Africa. And in the startup world, valuation equals success.
Nowadays, it is not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.
We all love to brag. Startup founders love to brag about big growth numbers; like the numbers of their registered users, app downloads, and raw page views. They will even publish them for bragging rights while happily linking to Alexa and QuantCast as proofs that they are doing well.