Imakethe yama-smartphone eNigeria ikhule ngo-8% unyaka nonyaka Q1 2026, kusekelwa yisidingo sama-smartphones e-4G kanye ne-5G angabizi kakhulu esigabeni sama-$200 kuya ku-$299, ngokusho kwe-Omdia, inkampani yocwaningo lwemakethe yezobuchwepheshe yomhlaba wonke.
Kodwa lokho kukhula bekuncane kune-25% ebhalwe ku- Q4 2025, lapho ingxenye engaphansi kwamaRandi angu-200 yayibusa. Lokhu kuzoqhubeka nokuba kubi ngo-2026, njengoba amanani e-smartphone ebikezelwe ukuthi azokhuphuka ngamaphesenti afinyelela ku-30, okusongela ukukwazi ukuthenga izigidi zabantu abathembele kumaselula ukuze bangene ku-inthanethi.
Ukwenyuka kwezindleko zezingxenye zomhlaba wonke kanye nezindleko zememori kuzothuthukisa lokhu kwanda njengoba abakhiqizi bedlulisela izindleko zokukhiqiza eziphakeme emananini okuthengisa, ngokusho kukaManish Pravinkumar, uMhlaziyi Oyinhloko kwa-Omdia.
"Ingcindezi yamanani ibonakala ingabonakali ngokuphelele ekuthengiseni: njengoba izindleko zezingxenye kanye nememori zikhuphuka, iNigeria isengabona okunye ukulungiswa kwamanani okukhuphuka ngo-15 kuya ku-30% phakathi nonyaka osele, ikakhulukazi emakethe enkulu," kusho uPravinkumar etshela i-TechCabal ku-imeyili. "Isidingo se-premium kufanele sihlale siqinile ngoba umthelela wokukwazi ukukhokhela ugxile ezingeni lokuqala kanye neliphansi."
I-BT, inkampani yezokuxhumana yamazwe ngamazwe yaseBrithani, yathi ngoMeyi ukuthi izindleko ze-smartphone kungakhula njengoba izinkampani zobuchwepheshe ezincintisana emjahweni wobunhloli bokwenziwa zithenga ama-semiconductor chips, okwengeza ingcindezi eziketangeni zokuphakelwa esezinzima kakade.
Izwe libhekene kakhulu nokucindezeleka kochungechunge lokuhlinzekwa kwempahla ngoba lithembele kakhulu kumadivayisi angeniswayo. Cishe ama-90% evolumu yama-smartphone athengiswayo kuleli lizwe angeniswa, ngokusho kukaPravinkumar. Ama-Smartphones avumele ukubhalisela i-inthanethi yeselula eyizigidi ezingu-153.15 eNigeria e- Mashi 2026.
Ukuhlanganiswa kwendawo, ukuxhaswa ngezimali okusekelwa ngabaqhubi, kanye nokuxhaswa ngamadivayisi okuholwa yi-telco kusalokhu kulinganiselwe uma kuqhathaniswa nezinye izimakethe zase-Afrika.
Ngokusho kwedatha evela ku-Omdia, amafoni anenani elingaphansi kuka-$150 enza ngaphezu kuka-60% wamanani e-smartphone ezweni. Abane kwabahlanu Ama-smartphone athengiswa eNigeria nase-Afrika yonkana ayenentengo engaphansi kuka-$200.
Intengo ejwayelekile yokuthengisa ama-smartphone ezweni ikhuphuke yaya ku-$134 ku-Q1 2026, ikhuphuke ngo-2% unyaka nonyaka, ngokusho kukaPravinkumar.
โLokhu kushiya imakethe isengozini enkulu yokushintsha amanani ngisho nangokwezinga eliphansi,โ kusho uPravinkumar.
Njengoba ukwehla kwamandla emali kunciphisa amandla okuthenga kanye nokuguquguquka kwe-naira okukhulisa izindleko zokungenisa, amanani aphezulu emishini yomhlaba wonke angase acindezele kakhulu isabelomali semindeni.
Ingxenye esengozini kakhulu yibhendi yentengo ephakathi kuka-$80โ$150. UPravinkumar uthe ukwenyuka kwentengo kulesi sigaba kungashukumisela abanye abathengi ezigabeni eziphakeme kancane, okusekelwa ukuxhaswa ngezimali kwamadivayisi lapho kutholakala khona, kanti abanye babambezela ukuthuthukiswa kuze kube sekupheleni kuka-2026 noma ngisho nekota yokuqala ka-2027.
โLokhu kudala isimo esinzima sesikhathi esifushane kubathengisi njengoba isidingo sokushintsha siyancipha kuyilapho ukuguqulwa kwama-smartphone okokuqala ngqa nakho kuba bucayi kakhulu emananini,โ kusho uPravinkumar.
INigeria ayiyona yodwa. Kuyo yonke i-Afrika, ama-smartphone angabizi kakhulu asebenze kakhulu ekukhuleni kwedijithali kwezwekazi kuba nzima ukuwasebenzisa kwezentengiselwano.
Ukuthunyelwa kwama-smartphone kulo lonke elase-Afrika kukhule ngo-3% unyaka nonyaka kwafinyelela kumayunithi ayizigidi ezingu-19.9 ku-Q1 2026, ngokusho kwe- I-Omdia, kodwa kulindeleke ukuthi imakethe ibhekane nengcindezi ekhulayo phakathi nonyaka osele.
โImakethe yama-smartphone angabizi kakhulu e-Afrika ingena esigabeni esinzima kakhulu ngo-2026 njengoba ukucindezela kwe-margin kunciphisa umnotho wamadivayisi okuqala kuze kube sezingeni lokuwa,โ kusho uPravinkumar. wathi.
Ngokwesisekelo somkhiqizi ngamunye, iNigeria isalokhu ingenye yezimakethe zomhlaba ezibaluleke kakhulu zeTranssion Holdings, kodwa futhi iphakathi kwezimakethe ezibhekene kakhulu nengcindezi yamanani ezingeni lokuqala.
Umkhiqizi waseShayina, onemikhiqizo ehlanganisa i-Tecno, i-Infinix, kanye ne-itel, ukhule ngo-26% unyaka nonyaka ku-Q1 2026, okwenza kwaba ngcono kakhulu emakethe ebanzi, ngokusho kwedatha evela ku-Omdia.
Kodwa ukubusa kwayo kumadivayisi angabizi nakho kungayenza ibe sengozini enkulu uma isidingo sabathengi sincipha ekugcineni kwemakethe.
โNgenkathi ukusatshalaliswa kweTranssion okungenakuqhathaniswa kuzwelonke, ubudlelwano obujulile bokuthengisa kanye nengqalasizinda eqinile yangemva kokuthengisa kuqhubeka nokunikeza inzuzo enkulu yokuncintisana, ubuholi bayo besigaba buyenza ibe sengozini enkulu yobuthakathaka besidingo obuholwa yizindleko,โ kusho umhlaziyi oyinhloko kwa-Omdia.
Njengoba izinzuzo ziqina, ukunaka kwemakethe kungaya ngokuya kubathengisi abanezinzuzo eziqinile zochungechunge lokuhlinzeka. UPravinkumar ulindele ukuthi i-Samsung ibe sesimweni esingcono ngenxa yobukhulu bayo ekutholeni izingxenye kanye nokuhlanganiswa kwememori.
Njengoba abathengisi sebevele benciphisa izaphulelo ezinamandla kanye nokusetshenziswa kwemali yokumaketha, ukuxhaswa ngezimali kwamadivayisi kungaba ithuluzi lokuncintisana elibaluleke kakhulu lokuthuthukisa ukuthengiswa kwama-smartphone.
โINigeria isalokhu ingenye yamathuba amakhulu okusebenzisa ama-smartphone e-Afrika, kodwa ukukhula kwesikhashana kuzoncika kakhulu ekutheni imikhiqizo iphatha kanjani kahle ukuthengeka,โ kusho uPravinkumar.
