Lockdowns have restricted people’s ability to travel for leisure and African countries that depend on tourism have felt the bite. Not to be discouraged, Kenya’s tourism authorities have designed a six-week programme for promoting the allure of safaris in the East African country. Scenes from Kenya’s parks and reserves will be streamed live by the Tourism Board as part of a ‘Magic Kenya’ campaign “to bring Kenya to Kenyans and to the world at large,” according to Najib Balala, Cabinet Secretary for Tourism.
Kenya relies on tourism for foreign exchange and jobs, with 2.05 million tourists visiting in 2019. That resulted in $1.61 billion in revenue, a 3.9% growth over 2018. Months-long restrictions on movement and flight bans will almost certainly make these figures unattainable for the rest of the year but projecting safari digitally reminds travelers of what they are
missing.
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