MTN Benin, a mobile telecommunications network, recently organized a significant event that revolved around a round table discussion on the critical findings from the KPMG report evaluating the actual value of its actions in Benin. During this gathering, key stakeholders came together, including government representatives, media partners, consumer associations, suppliers, panel members, and the CEO of MTN Benin along with her team.
The event was held at the Novotel and was structured as expert discussions. It had a dual purpose: to reassure stakeholders of the company’s commitment to commercial growth while promoting environmental, social, and economic progress and to facilitate constructive dialogue to align MTN’s efforts with stakeholder concerns.
This round table discussion was part of MTN’s broader strategic priorities, focusing on creating shared value. To bring this priority to life, MTN monitors its performance and assesses the social, environmental, and economic value it generates within society through the KPMG assessment. Using the True Value methodology, MTN began identifying and quantifying the most significant socio-economic and environmental impacts in 2021, expressing them in financial terms.
KPMG’s True Value methodology enabled MTN to:
1. Identify material impacts.
2. Measure and quantify these impacts to demonstrate the environmental, social, and economic value created or eroded by MTN’s activities.
3. Recommend key actions to increase positive impact and reduce negative impact.
The results of this assessment were presented during the round table. In 2021, MTN’s overall social impact in Benin amounted to 146 billion CFA francs, encompassing the social value of jobs created time and money savings for MTN Mobile Money (MoMo) customers, as well as added value for new connected customers.
MTN MoMo customers reported significant time and money savings, along with improved financial stability. Furthermore, MTN is committed to achieving net-zero carbon emissions by 2040, in line with the Paris Climate Agreement.
The event provided an opportunity to delve into these results, provide context to the applied methodology, and emphasize the significance of these findings. Panelists raised critical questions regarding the impact of these findings on MTN’s future strategies, concrete measures to achieve the net-zero carbon emission target by 2040, the balance between innovation and continuity in a rapidly evolving digital landscape, and the influence of the actual value on the perception of the company’s performance by investors and stakeholders.
The round table was a pivotal moment for MTN Benin, illustrating its commitment to creating shared value and contributing to the socio-economic development of the country. This event strengthened MTN Benin’s position as a responsible corporate citizen with a clear vision of a sustainable future.
