Drinks.ng, the forefront leader in premium beverages in Nigeria, proudly announces a monumental expansion of its operations to Onitsha. This strategic move underscores the company’s unwavering commitment to providing unparalleled access to the finest drinks, setting a new standard for the SouthEastern Nigerian market.
Since 2013, Drinks.ng has proven itself to be a leading player in the Nigerian Beverage industry. The ecommerce business offers users across Arfrica’s largest nation lists vetted retail stores in various locations, enabling users place their order and pickup or opt for them to be delivered from stores around them.
The new Onitsha storefront introduces an extensive and carefully curated range of beverages, featuring a harmonious blend of local and international brands. Customers can anticipate discovering everything from exquisite wines and spirits to craft beers and exotic non-alcoholic options.
Lanre’s Vision:
Upon his return to Nigeria in 2013, Drinks.ng CEO Lanre Akinlagun encountered the frustration of sourcing premium drinks for a friend’s party—an effortless task in the UK. Recognising a substantial gap in the Nigerian liquor market, he founded Drinks.ng with an initial investment of $100,000. Commencing operations from his bedroom, handling deliveries with his private car, Lanre dedicated years to building the brand. His rich background in digital departments of esteemed companies like Universal Pictures, Vizeum and experience as the marketing director for iRokoTV equipped him with the vision and managerial prowess to evolve Drinks.ng into one of Nigeria’s largest ecommerce stores.
Expanding Horizons:
With a robust online presence and over 40,000 customers nationwide, Drinks.ng stands as one of Nigeria’s premier distribution firms, renowned for authenticity and partnerships with global liquor brands and local retail companies. Plans are in motion to extend its brick-and-mortar presence across Nigeria and Africa, with the latest addition in Onitsha.
Strategic Expansion Decision:
Don Ebubeogu, discussing the decision to expand to Onitsha, revealed that the proposal was presented to Lanre through a series of texts on July 13, 2022. Following a physical visit to Onitsha and a meeting with Celestine Ebubeogu, a decision was reached to expand the brand’s operations to Southeast Nigeria.
Lanre noted that they had explored the immense potential of SouthEastern Nigeria and identified access to authentic beverages and logistics to be a major challenge in the region, as such, it seemed only right to expand the ecommerce business’ operations to the region. This holds immense potential for the people of Anambra and surrounding states in the SouthEast.
Prime Location:
Situated at the bustling intersection where 6 busy roads converge, beside Onitsha Stock Exchange, adjacent to the Sports Club, and in close proximity to Holy Trinity, drinks.ng Onitsha is strategically positioned for accessibility. Its expansive selection of competitively priced drinks is sure to captivate the interest of many.
Exceptional Customer Service:
The Drinks.ng team at Onitsha is committed to delivering an exceptional shopping experience. With a profound passion for beverages and an unwavering commitment to customer satisfaction, the team is poised to assist and guide customers in their selections.
Grand Opening Celebration:
To commemorate the official launch, Drinks.ng will host a 3-day celebration from November 24th to November 26th. The event promises a rich blend of festivities, special promotions, and opportunities to explore the extensive selection of premium drinks.
November 24th: Hosted by Gordons
November 25th: Sponsored by Glenfiddich
November 26th: Grand Opening hosted by Hennessy
Time: 4PM – 8PM
The event is free to attend, and everyone is welcomed to join in the celebration of this remarkable addition to Onitsha’s beverage landscape.
Location:
Drinks.ng Onitsha, No 1. Bent Lane, GRA
About Drinks.ng
Drinks.ng is Nigeria’s premier provider of premium beverages, offering a diverse selection of wines, spirits, beers, and non-alcoholic options. With a commitment to quality, convenience, and customer satisfaction, Drinks.ng has become the go-to destination for discerning beverage enthusiasts. Visit www.drinks.ng to shop
For more information on the Onitsha launch, follow us
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