From frequent-flyer miles to hotel points, loyalty reward programs remain one of the most popular marketing strategies in use today, and for a good reason – they work. These reward systems have been around for decades, but their importance has never been greater than how it is being reimagined today. With the advent of web3, keeping customers and clients engaged to retain their loyalty is becoming an increasingly important consideration for brands.
There’s no doubt the internet drastically changed the way brands operate. Social media gave brands a new way to connect with consumers and build relationships. However, with the rise of web2 came new challenges. Take the iOS 14.5 update forever changing the advertising landscape: experts estimated 50% of users would allow trackable access, but this was grossly underestimated when 90% of users actively decline access. Combine this with the rise of misinformation and overall evolution of the internet and it’s no wonder why today’s brands are struggling with their advertising ROI to keep up. While programmatic SEO is becoming ever more important in advertising, so is web3, ushering in the next evolution of the internet and helping brands overcome web2 challenges, paving the way for brands to offer something new to their customers.
“It’s not enough that we give them what they’ve always loved,” shares Blake Kuhre, Co-founder and Chief Operating Officer at SWIM, a sustainable web3 ecosystem provider that incentivizes decentralization. “Audiences and creators today need something more than just to be entertained, they want to walk away from the experience by learning something new, and be rewarded for it more equitably than ever before.”
SWIM enhances customer experience and loyalty for various lifestyle brands
SWIM’s recent partnership with Underknown, the award-winning parent company of the #1 science content brand “What If,” laid the groundwork for a decentralized edutainment web-based platform. Through SWIM’s web3 architecture, Underknown piloted a learn-and-earn system that enables their 120-million monthly active users to continue consuming the content they love while earning crypto rewards in real-time, without mobile apps or payment processors. “We couldn’t be more excited to blockchain-enable Underknown’s one-of-a-kind platform, transforming the educational space by reimagining what it means to learn while having fun doing it,” shares Andy Crosby, SWIM’s Founder and Chief Technology Officer.
This partnership underscores SWIM’s commitment to continue enhancing gamification for brands and creators looking to strengthen their customer and audience loyalty.
As a web3 solutions studio taking advantage of the transition phase between web2 and 3, SWIM embraces proven methods to revolutionize loyalty and affinity programs for various industries, like hospitality, wellness, and lifestyle brands.
With web3, brands will have much more control over the consumer experience. SWIM is pioneering this space by gearing up for the future of more and more companies taking advantage of web3’s benefits to keep their customers and audiences coming back for more. SWIM’s all-in-one, web3 loyalty dashboard debuts at Istanbul Blockchain Week in mid-November.
For more information on the company and its upcoming projects, visit its official website at https://swim.eco. To learn more about SWIM’s investors, visit https://www.bridgetowercapital.com/ and https://www.matterblock.com/.
