In an era where the digital world is rapidly merging with reality, Chibuike Emenike has established himself as a pivotal figure driving growth in the metaverse and AI space. Starting his journey as a digital marketing manager at Nairabox, Chibuike made significant strides in transforming the company’s marketing strategies and bottom line. Today, he is a digital marketer at Exarta, one of the most sought-after metaverse and AI companies in the UK, where he is revolutionising the way businesses engage with virtual environments.
A Transformative Role at Nairabox
At Nairabox, Chibuike was not just another digital marketing manager; he was a catalyst for growth. Through innovative digital marketing campaigns, he led the company to achieve remarkable results. His campaigns increased brand visibility and user engagement, directly contributing to the platform’s revenue growth. Chibuike implemented data-driven strategies and optimised SEO, PPC, and social media marketing efforts to ensure the company reached its target audiences effectively.
- Campaign Successes: By focusing on consumer behaviour and analytics, Chibuike launched a series of digital marketing campaigns that resulted in a 35% increase in app downloads and a 40% boost in ticket sales for events. His work also improved the company’s retention rate by over 20%, establishing Nairabox as a leading platform for entertainment services in Nigeria.
- Revenue Impact: His efforts significantly bolstered Nairabox’s revenue streams, contributing to a 25% revenue increase within his tenure. These quantifiable results reflected Chibuike’s keen understanding of digital marketing trends and customer needs.
Academic Excellence at the University of Huddersfield
After leaving Nairabox, Chibuike pursued his master’s degree in Marketing and Brand Management at the University of Huddersfield, where he graduated as the best in his department. His academic journey was marked by a deep dive into marketing principles, brand strategy, and emerging technologies, which equipped him with the knowledge and skills to navigate the evolving landscape of digital marketing. His excellence in the program further honed his expertise and fueled his passion for cutting-edge technology.
A New Frontier: The Metaverse and AI at Exarta
Chibuike’s curiosity for the rapidly evolving world of metaverse and AI led him to Exarta, a company at the forefront of bridging the physical and digital worlds. Exarta offers immersive virtual experiences for industries such as retail, real estate, education, and gaming, leveraging the power of artificial intelligence and Web3 technologies. For Chibuike, this was the perfect platform to apply his marketing expertise in a futuristic industry.
At Exarta, Chibuike has been instrumental in executing digital marketing and email marketing strategies that promote the company’s innovative products and solutions. His contributions have spanned across multiple forms of marketing, including:
- Digital Marketing Strategy: Chibuike has developed and implemented multi-channel campaigns that positioned Exarta as a leader in the metaverse and AI space. His efforts have expanded brand awareness, generating a 30% increase in inbound leads and significantly boosting user engagement across digital platforms.
- Email Marketing Mastery: Chibuike’s email marketing campaigns have been crucial in driving engagement and conversions. He designed segmented email campaigns tailored to various customer segments—businesses, creators, and individual users—that resulted in an open rate of 45% and a conversion rate of 12%. His email automation workflows have effectively nurtured leads, ensuring high retention rates.
- Lead Generation and Customer Retention: Through meticulous use of SEO, content marketing, and paid advertising, Chibuike has consistently attracted qualified leads, contributing to Exarta’s expansion. His focus on data analysis and campaign optimization has yielded a 22% increase in customer retention.
Championing the Future of Virtual Interaction
Chibuike’s work at Exarta has been a testament to his forward-thinking approach to digital marketing. By combining his knowledge of marketing, brand management, and the metaverse, he is helping shape how businesses and users interact in virtual spaces. His strategic input not only aligns with Exarta’s mission of revolutionising virtual interactions but also showcases his adaptability in a dynamic tech landscape.
As the world transitions toward more immersive digital experiences, professionals like Chibuike Emenike are proving that the fusion of marketing expertise and cutting-edge technology can unlock unprecedented growth. His journey from Nairabox to Exarta reflects his commitment to innovation and his ability to drive significant impact in the metaverse and AI industries.
