If you have been to Leadway Assurance or have come across their ad, then you’ll fully understand why they certainly deserved the win at the just concluded Digital Jurist Award.
Picture this: The lights are dimmed, the crowd is buzzing, and the envelope is opened… drumroll… and there it is, “Best Digital Insurance 2024—Leadway Assurance!” by the prestigious Digital Jurist Awards. As the applause erupts, it’s clear Leadway’s digital game has changed the insurance world, setting a new standard in Nigeria. This isn’t just another award—it’s a huge win that reflects a year of boundary-pushing ideas, unforgettable campaigns, and a digital experience that actually cares about the customer.
The Magic can be traced to visionary leadership
Just as the saying goes “ The leader that leads well, is the one who wins well”: this can’t be found in any books. It’s just proof that “newness” and creatively putting ideas together, get the win.
At the heart of Leadway’s success is Miss Diana Mulili, the Divisional Director of Digital Business. Diana’s vision is clear: To make insurance an accessible and enjoyable experience, one where every Nigerian is informed and empowered.
Under her leadership, Leadway has taken major strides in customer engagement, ensuring every digital touchpoint is not only convenient but meaningful.
The Campaigns That Did the Magic
Our campaigns speak for themselves, they reflect our creativity and our heart for customer satisfaction.
Here’s a look at some of the standout initiatives we put out there in 2024 :
- “Back to School” Drive: Understanding the pressures parents face each school season, Leadway launched this campaign to support students and families alike. Through educational resources and outreach, they’re making back-to-school easier for families, while promoting a strong reading culture among Nigerian children.
- “Her Assured” Initiative: Dedicated to empowering women, this initiative offers workshops, educational tools, and tailored insurance options. It’s not just about coverage; it’s about making sure women feel secure and confident in their futures.
- “Gree for Love”: In a memorable nod to Valentine’s Day, Leadway encouraged Nigerians to celebrate love and commitment. This heartwarming initiative included a special collaboration with couples, offering them unforgettable proposal experiences.
- Children’s Day Celebration: Leadway celebrated Nigeria’s future leaders with activities that focus on health, education, and fun. Through events and contests, the company demonstrated its dedication to children’s well-being and development.
- International Women’s Day (IWD): This campaign spotlighted women’s achievements across various fields. From social media challenges to community events, Leadway’s campaign encouraged conversations around gender equality, empowering women and amplifying their stories.
Officially be a part of the family:
Nigerians love you more when they trust you, the same way we love Nigerians more because they trust us. The trust we have built over the years is a combination of our digital creativity and how personalized they are with their customers in every life stage.
Leadway isn’t just providing insurance— they’re building a legacy of trust.
Be a part of the Leadway family today and get insured.
