Building successful products for the African market

29th July, 2022

On Friday, July 29, join us for a TC Live session with Makera Kigaraba – Principal Product Lead, M-KOPA; Yarmirama Ashama – Senior Product Manager, Cowrywise; Tolulope Saba – Head of Product, Brass and Busayo Oladejo – Product manager, Big Cabal Media.

Building a product that people enjoy using is a tough job, and the African market, like other different markets, comes with its own complexities. As a result, product development is a crucial consideration for startups and tech-enabled businesses; making the right product development decisions can make the difference between the success and failure of the product, and subsequently, the business.

On this episode of TC Live, Kelechi Njoku, Senior Editor at TechCabal will be speaking with Makera, Tolu, Busayo and Yarmirama about the important things founders and aspiring product managers must know about the African consumer and how they interact with products. Also, how to strategically build products that meet the need of, and appeal to the African market.