Taxify, an Eastern European ridesharing company that is currently operational in 20 cities across 15 countries, is making its way to Lagos, Nigeria on November 18, 2016.
Taxify is one of the more popular ridesharing apps in Africa, present in four cities in the continent. The ridesharing service made its way into the African market by first launching in Johannesburg and Cape Town in April of this year. They followed this by launching operations in Nairobi in July, 2016, and in Accra last month.
According to the Operations Manager, Taxify Nigeria, Uche Okafor, “Riders are ensured of the best experience using Taxify as their rides are handled by happier partners which ultimately leads to a better service delivery to riders. We believe the bulk of the earnings of a trip should go to vehicle owner amidst the rising cost of maintaining and fueling the vehicle.”
Taxify promises better service delivery for customers by charging 30% less than it’s closest competitors, and its driver partners will be earning 15% more than the closest competitor.
Individuals who are interested in becoming driver partners for Taxify can register here. Users can download the Taxify app on their phone’s store. The app is available for both iOS and Android devices.
Taxify is not the only ridesharing service that has shown interest in the Nigerian market. Safaricom’s Little is also slated to make an entrance early next year. This will bring the total number of on-demand taxi services in Nigeria to 16.
With Lagos holding the largest share of ridesharing apps in Africa, I wonder why prices have not crashed, as one would expect. Hopefully, the entrance of these two ride-sharing apps – who are two of Uber’s top competitors in Africa – will bring about the crash in prices that users are looking forward to.