kwese 1

Kwesé, the TV service of telecoms provider, Econet, has signed a deal with leading sports media company, ESPN to deliver exclusive content to audiences in 19 African countries.

The deal will enter into effect in early 2017 and will feature the launch of an ESPN channel exclusive to Kwesé in Botswana, Democratic Republic of Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Nigeria, Rwanda, Swaziland, South Sudan, Sierra Leone, Tanzania (including Zanzibar), Uganda, Zambia and Zimbabwe. ESPN’s SportsCenter will also be produced for Kwesé’s audience.

As part of the deal, ESPN and Kwesé will launch an African edition of the ESPN website and mobile app in mid-2017. and its accompanying app will marry ESPN’s coverage of global sports with local African sports news, analysis and perspectives from Kwesé. The website and app will feature up-to-the-minute news and analysis by sports journalists with a unique African perspective. Live scores and data for all major sports events as well as video news and highlights from ESPN and the Kwesé Sports channels will also be featured.

Joseph Hundah, Econet Media CEO said concerning the deal, “Ultimately our goals are the same, to bring fans the best in global sports. The synergies between Kwesé and ESPN allow us to achieve that goal by leveraging our collective ability to deliver premium African and global sports programming to sports fans across Africa. We look forward to collaborating with ESPN in Africa and providing African sports fans with access to global sports like never before.”

This is yet another win for Kwesé in its bid to becoming Africa’s largest sports media company. In July 2016, the company entered into an exclusive broadcasting deal with National Football League (NFL) which was brokered by ESPN Media Distribution.

Kwesé will be hoping to gain more market share over industry leader, MultiChoice’s SuperSport with this new deal.

Read this next
More From TC

My Life In Tech is putting human faces to some of the innovative startups, investments and policy formations driving the technology sector across Africa. A tragic 1980 novel by Sidney Sheldon, Rage of Angels, is all it took for Odunoluwa Longe to decide she wanted to pursue a career in law. The novel’s stunning protagonist, […]

Another Friday, another edition of the TechCabal Quiz. Last week, we asked what type of tech boss you are and we got all your responses. Today, we want to find out how well you read us this week. As always, let us know how you get on and share this among your friends. Have a […]

Battlefield, Business, Funding
6th December 2019

Ten startups have been announced as winners of the Seedstars Summit Africa 2019. Held in Johannesburg, South Africa, the summit is a competition for startups from different countries in Africa. First emerging through pitch contests and mentoring in over 20 African countries, the participating startups got their chance to pitch to an audience that included […]

TechCabal is a Big Cabal Media brand

Copyright © 2019
All rights reserved

Privacy & Terms