Bitsika, a startup based in Ghana, made its own notable move in October by winning over Nigerian artiste Davido as an equity investor and brand ambassador. A Series A round appears to be on the startup’s schedule for February, a move that could further nudge the fast-growing popular perception about cryptocurrency.
[ Read: The crypto of Africa ]
If 2021 is to be crypto’s year in Africa, we expect these startups to build substance on these good vibes. That partly requires rolling out delightful product experiences to assure users that crypto’s value is not only in possession but in utilization.
BuyCoins sort of kicked that trend off with Sendcash, the service that allows Nigerians to receive the naira-equivalent of Bitcoin sent by a benefactor abroad. It’s a good start, but when can this feature become deployable on ecommerce stores, hotels and Uber?
Doing commerce with Bitcoin in Africa is a key 2021 topic because of the AfCFTA – the African Continental Free Trade Agreement which went into effect on the first of January.
The AfCFTA secretariat says it will take a while for the agreement’s fruits to manifest, thanks to deficits of roads, equipment at borders, and other infrastructure needed for efficient movement of goods.
While we wait, crypto startups should double down on their piping from Lagos to Djibouti. As Bitcoin’s appeal improves, it’ll be up to these startups to prepare Africans to overcome the limitations our multiple currencies impose on the easy exchange of products and services.
[ Read: After this, AfCFTA what? ]
But they won’t have to do everything alone. Startups like Paystack and Flutterwave have taken up the challenge of helping individuals set up online stores conveniently, and respond to orders from anywhere. Can we see some cross-functionality across channels?
The hope for crypto growth – and growth in other tech sectors – in Africa this year is that reasonable steps will be taken on foundational issues like internet availability. Only about a quarter of the continent’s population is connected to the internet and the majority are on the 2G grade scale.
Maybe Facebook will hasten its undersea fibre optic cable project in Africa when its Nigerian offices open this year. Google’s
Project Taara, aimed at delivering fast internet with light beams, should boost the spectrum. Switch these on and it’ll be all systems go!