In business, “the customer is king” because prioritising customer satisfaction and addressing their needs is fundamental to success. For establishments to thrive they must solve crucial customer problems and create a line of communication to gauge customer satisfaction, handle grievances, and boost loyalty. In today’s digital world, businesses have to deal with the challenge of meeting evolving customer expectations while maintaining operational efficiency. Customers today expect instant responses and fast solutions when they reach out to the businesses they patronise. Traditional customer service methods often struggle to keep up with the demands of modern consumers, leading to frustration on both sides of the interaction. However, thanks to advancements in Artificial Intelligence (AI), companies can now transform their customer service capabilities like never before and increase operational efficiency.
Reports indicate that Africa has the chance to grow its economy by $1.5 trillion by capturing just 10% of the AI market and this number is set to reach $15.7 trillion by 2030. Businesses can leverage AI to solve problems, automate and streamline operations, and gain valuable market intel through data-driven insights. One company leading this charge is Enif.ai, the AI-powered CRM solution that helps businesses use the power of AI to drive growth.
Founded in 2023, Enif positions itself as an AI-first CRM solution designed to empower small and medium businesses to efficiently handle customer inquiries, enhance operational efficiency, and boost revenue generation. Co-founder Oreoluwa Olaitan who previously worked at eTranzact and Branch, says one major issue in managing customer support he noticed was that businesses often get overwhelmed as they scale. Legacy helpdesk solutions like Zohodesk and Zendesk provide platforms for managing inquiries but lack the sophistication needed to handle the volume and complexity of modern customer interactions.
“I observed the inefficiencies in current systems, so we conceived Enif as a solution,” Olaitan says. “Enif augments businesses’ support staff with AI-powered agents, automating customer engagement and operations. Unlike traditional helpdesk systems, Enif efficiently manages inquiries, responding intelligently to users’ needs. This addresses what every customer desires. By automating routine tasks and categorising complaints for quick resolution, support teams can prioritise critical issues, reducing response times and enhancing overall customer satisfaction.”
Enif.ai’s cutting-edge technology enables businesses to:
- Deliver personalised support to customers at scale with its advanced AI agent
- Improve operational efficiency, SLA management, and customer satisfaction through its automated operations system.
- Enhance marketing strategies by leveraging valuable insights from advanced business intelligence dashboards.
- Reduce costs and drive business growth and revenue generation with its innovative solutions.
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Enif aims to meet businesses and their customers wherever they are by seamlessly integrating into businesses and their existing systems. Whether you manage customers via the web, mobile apps, or social platforms, Enif has a flexible open API with easy integration to help users manage customer interaction and gain business insights.
According to Olaitan, the response to Enif has been positive so far. Despite being in beta, on average, Enif has automated over 65% of customer engagement for their clients and reduced costs by 60%. “As we continue to refine and expand Enif’s capabilities, we’re confident that it will play a pivotal role in shaping the future of customer support,” Olaitan says.
Already in partnership with several businesses, including CredPal and Kele, Enif seeks to collaborate with additional teams to further automate their CRM system.
Book a personalised demo with Enif here.
