As Indian startups expand into the U.S. market with support from ventures like Arise Ventures, public relations (PR) has become essential for a smooth transition. Spynn, a PR agency for startups known for securing top-tier magazine features, can guide these companies through cross-border PR challenges. The firm has experience tackling market entry hurdles while adhering to ethical principles and effective communication strategies.
Cross-Border PR challenges
Indian startups entering the U.S. face cultural, regulatory, and credibility hurdles. Arise Ventures may provide strategic support, but PR is still necessary for market success. Spynn, with its strong media connections, helps startups craft compelling narratives that resonate with U.S. audiences. This includes securing media coverage and building a brand identity aligned with U.S. market expectations.
Spynn’s CEO, Matteo Ferretti, emphasises the role of storytelling in PR: “Every brand has a unique story, and our job is to craft it for maximum impact.” A well-told story differentiates startups from competitors and builds trust with potential customers. Spynn has successfully set up several startups as thought leaders, using media coverage to enhance their credibility and visibility.
In cases like this, gaining credibility with a new audience is the most daunting challenge. Spynn uses its longstanding media relationships to secure features highlighting a startup’s development and potential. Another challenge is navigating cultural differences, which requires tailoring messaging to local expectations. Spynn has helped startups adapt their messaging to align with U.S. norms, ensuring their brand identity connects with local audiences.
Building credibility through media relations
Credibility is central to any PR strategy, particularly for market-entry startups. Spynn’s ability to secure placement in top publications such as Forbes, Business Insider, and other top-tier networks strengthens a startup’s reputation. By helping Indian startups brand themselves as industry leaders, Spynn helps them gain recognition and trust among U.S. consumers and investors.
As Indian startups scale internationally, many look to top global PR firms for guidance in navigating complex media landscapes. However, Spynn’s deep expertise in cross-border PR provides a specialised approach tailored to the unique challenges of market expansion. By offering strategic media positioning and long-term relationship-building, Spynn helps startups gain media traction in competitive spaces while maintaining control of their narrative.
Matteo Ferretti notes, “Media coverage builds both visibility and industry authority. When you’re featured in top-tier publications, it signals to potential partners and customers that you’re a serious player.” This is crucial for Indian startups facing U.S. market skepticism.
Spynn’s approach involves thorough research and personalised pitches, ensuring each submission is relevant and compelling. This strategy has successfully secured coverage in major publications, boosting brand visibility and investor interest. By following the principles of public relations, such as transparency, authenticity, and audience engagement, Spynn ensures that each campaign builds lasting credibility.
Navigating cultural differences
Cultural differences between India and the U.S. pose significant challenges for startups. Effective communication requires understanding cultural and business norms. Spynn helps Indian startups navigate these nuances by crafting narratives that align with U.S. expectations.
Matteo Ferretti highlights the importance of cultural sensitivity, “When entering a new market, it’s crucial to understand local culture and tailor your messaging accordingly. That means language, values, preferences, and expectations.“
Spynn helps startups create clear and culturally sensitive messaging, ensuring effective communication with U.S. audiences.
Taking advantage of PR trends for cross-border success
Several PR trends in 2025 are particularly relevant for Indian startups expanding into the U.S. market. One key trend is sustainability and purpose-driven PR, aligning with growing consumer expectations for social responsibility. Startups highlighting their commitment to environmental, social, and governance (ESG) principles can enhance credibility and appeal to U.S. consumers.
Another high-impact trend is securing earned media in prestigious business publications. Many startups recognise the value of thought leadership and actively seek to get featured in leading publications to build authority in new markets. Spynn helps clients craft compelling narratives that position them as industry leaders, ensuring their stories resonate with US audiences and decision-makers.
PR integration with influencer marketing effectively reaches niche U.S. audiences. Spynn helps startups identify and collaborate with influencers who align with their brand values and target market, driving engagement and brand loyalty.
Ethical considerations and journalistic integrity
Ethical PR practices are essential for navigating cultural and regulatory differences. Spynn prioritises transparency, honesty, and accountability in all PR efforts, ensuring long-term stakeholder trust. These values align with the fundamentals of PR, which emphasise responsible communication and maintaining public confidence.
Journalistic integrity requires a balanced view of PR strategies, acknowledging the benefits and challenges. This includes critically evaluating PR’s role in market entry while maintaining ethical standards.
As Indian startups enter the U.S. market with support from ventures like Arise Ventures, PR plays a critical role in their success. Spynn, with its experience in media relations and storytelling, helps startups build credibility, steer cultural differences, and capitalise on PR trends.
