I must admit that when I assumed the position of PR manager (among my other roles) at Hotels.ng, I barely understood what PR meant. ‘Public Relations’ or ‘Press Releases’? The sweet irony here is that I was coming from a background as product manager/community manager/team lead/chief editor for a big-deal PR platform, and every day […]
Startups, on their own, do not usually have the massive budget to hire PR big guns that will spin stories for them. But what they can do is to be exceptional with their press releases.
As you plan, code and pitch your startup, one writer hands you 5 nifty nuggets (plus 1 extra) that would help you manage public perception about your brand.