Nigerian hospitality startup, Bedrock Residences, celebrates its third anniversary by opening a new premium location in Yaba, solidifying its tech-driven approach to the industry.
Scaling from just four apartments to four residences with 30 deluxe units across Lagos, Bedrock demonstrates strong product-market fit.
At its core, Bedrock’s rapid growth stems from in-house operational control and a proprietary tech stack. Unlike competitors, Bedrock built its own custom mobile app for streamlined onboarding and booking analytics ensuring first-party data and direct customer relationships. “Our growth is perfecting the ‘operating system’ for hospitality in emerging markets,” explains Onyinye Okonji, Founder/CEO. “Owning our tech and operations ensures consistent experiences and unlocks critical scaling insights. Yaba leverages this playbook.”
Further enhancing its model, Bedrock’s in-house Choco’s Bistro has served over 20,000 meals via contactless ordering, optimizing margins and guest satisfaction through vertical integration.
With groundwork laid for international expansion into the west states, Bedrock Residences is proving a full-stack, tech-enabled model can disrupt and dominate hospitality globally, making it a compelling case study for scaling tech ventures from Africa.
Experience premium hospitality: Download the Bedrock app or visit https://bedrockresidencies.com/
