The AI-powered email marketing platform built in Lagos, for businesses that need results—not excuses
The problem with traditional email marketing platforms
If you’ve ever tried running email marketing for an African business, you know the frustration. International platforms charge in dollars, don’t understand local payment methods, and their support teams have never heard of your challenges. You’re stuck with generic templates designed for Western audiences, complex interfaces that require a marketing degree to navigate, and deliverability issues that nobody can explain.
Worse still, most platforms treat AI as an afterthought—a button hidden in a menu somewhere. You’re still expected to browse through hundreds of templates that all look the same, manually segment your audience, and guess which subject lines might work.
Prince Ekemini Darlington, a Lagos-based software engineer and entrepreneur, experienced these problems firsthand. Instead of complaining, he built the solution.
Introducing SendBaba: AI-First email marketing
SendBaba (sendbaba.com) isn’t just another email marketing tool—it’s the first AI-native email marketing platform built from the ground up with artificial intelligence at its core. While other platforms bolt AI features onto outdated systems, SendBaba was designed with AI as the primary way to create campaigns.
Here’s the difference: On traditional platforms, you start by browsing templates. On SendBaba, you start by describing what you want. Tell the AI you need a promotional email for your Black Friday sale targeting young professionals with an urgent tone—and watch it generate a complete, professional template in seconds. No design skills required. No browsing through hundreds of options. Just describe and deploy.
AI that actually works
SendBaba’s AI capabilities go beyond template generation. The platform offers intelligent subject line optimization that predicts what will get your emails opened, smart customer segmentation using plain English (just describe who you want to reach), campaign analysis that tells you what to do next, and brand-aware content generation that maintains your voice across every email.
Need a welcome email? Click a quick prompt chip. Launching a new product? The AI understands context. Running a re-engagement campaign? SendBaba generates content that brings customers back. Everything is customizable—you’re always in control—but the heavy lifting is done for you.
Enterprise infrastructure, accessible pricing
Behind SendBaba’s simple interface is serious infrastructure. The platform runs on dedicated servers with custom SMTP architecture designed for high-volume sending. Advanced bounce handling keeps your sender reputation clean. Built-in email validation catches bad addresses before they hurt your deliverability. IP warmup automation ensures your campaigns reach inboxes, not spam folders.
SendBaba processes millions of emails monthly for enterprise clients, with real-time analytics dashboards showing exactly what’s happening with every campaign. You get delivery rates, bounce rates, and performance metrics—the numbers that actually matter—presented clearly without the vanity metrics that other platforms use to hide poor performance.
More than email: The SendBaba ecosystem
Email marketing is just the beginning. SendBaba has built an ecosystem of tools designed to help African businesses operate more efficiently:
MyHelpr (myhelpr.sendbaba.com) — A customer support system that integrates directly with your SendBaba account. Manage customer inquiries, track support tickets, and maintain relationships all in one place. When a customer replies to your email campaign, MyHelpr catches it.
MyReportr (myreportr.sendbaba.com) — Employee reporting and management tools for growing teams. Track performance, manage workflows, and keep your operations running smoothly as you scale.
SendBaba Email (sendbaba.email) — Professional email hosting for businesses that want everything under one roof. Your domain, your emails, your marketing—all connected.
Built different
SendBaba wasn’t built by a marketing company trying to add tech features. It was built by a software engineer who understands both the technical challenges of email deliverability and the business realities of African companies. Every feature exists because it solves a real problem.
No more paying premium prices for basic features. No more dealing with support teams in different time zones who don’t understand your market. No more wondering why your emails aren’t being delivered. SendBaba gives you the transparency and control that enterprise clients demand, at pricing that growing businesses can afford.
Ready to switch?
Whether you’re sending your first campaign or your millionth, SendBaba scales with you. The AI-first approach means you’ll create better emails faster, and the enterprise infrastructure means they’ll actually reach your customers.
Stop fighting with email platforms that weren’t built for you. Start sending with SendBaba.
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Get Started: sendbaba.com
Customer Support Platform: myhelpr.sendbaba.com
Employee Management: myreportr.sendbaba.com
Business Email: sendbaba.email
Follow SendBaba: @sendbabahq
Founder: Prince Ekemini Darlington (@ekeminifx)
