The Ex-CEO of Apple, John Sculley, is set to launch his own android smartphone brand Obi Mobiles in Africa.
The smartphones, which are yet to be unveiled, is to be followed by a phased roll-out across other markets in the region. The smartphone, with an Android Kit Kat platform, features multi-core processors, including an octa-core option, dual-SIM capabilities, large screen sizes and camera options.
In a statement, John Sculley, co-founder and managing partner at Inflexionpoint opined that, “Our vision is to use Obi’s success in each new market to create an international brand, especially targeted at the feature-rich and trendy smartphone segment.”
The statement further reads that, “The African markets present a huge opportunity for new smartphone devices, with a growing population of technology and fashion-savvy youth. Consumers today want the best feature-rich smartphone experience at desirable price points, without compromising on quality.”
Obi will compete luminaries Samsung, Techno, Lumia and Infinix, Ole and Wiko mobile.
