American global mass media company, Viacom, yesterday, announced it is rolling out Viacom Play Plex, a suite of mobile TV apps, in Nigeria.
The company stated that the Viacom Play Plex apps will be available in 180 international territories including Nigeria and South Africa from October 2015.
Viacom said there’ll be a separate mobile app for each of its major international TV channel brands i.e. Comedy Central, MTV, Nickelodeon and BET, and each will offer a video-on-demand (VOD)
“Mobile TV viewers everywhere will enjoy an intuitive, video-focused user interface and enhanced video player, which reduces loading and buffering times, as well as an algorithmic menu that adapts to their tastes,” said Bob Bakish, President and CEO, Viacom International Media Networks.
He added, “Apps will include social and sharing components, and will be available on both iOS and Android”
Bob further said that each app will be localized for each country where it is available “both in terms of language and available content.”
Viacom is exploring distribution options for this new product including mobile network operators with the suite of apps being offered on both a collective and standalone basis to existing pay TV partners in every territory to integrate into their “TV everywhere services where available.”
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