For much of 2025, Olumide Balogun used Google’s scale as one of the most important Big Tech companies in the world to deliver measurable outcomes for startups, small businesses, and AI talent across West Africa. As Google’s director for the region, his work this year was defined by clear numbers and long-term bets on skills and infrastructure.
In November, Balogun announced ₦3 billion ($2.1 million) Google.org investment to build Nigeria’s AI talent pipeline. Unlike short-term bootcamps, the programme targets tertiary institutions directly, training lecturers and teaching assistants, updating AI curricula, and reaching over 11,000 students across at least 10 universities. The goal of the programme hinges on a “train the trainer” initiative to produce skilled AI graduates.
On the startup side, Balogun oversaw Google for Startups Accelerator Africa, Cohort 9, selecting 15 AI-first startups from nearly 1,500 applications across seven countries. Each startup received up to $350,000 in Google Cloud credits, hands-on technical support, and access to global investors. Since 2018, its accelerator alumni have raised over $300 million and created more than 3,500 jobs, making it one of Africa’s most effective founder programmes.
For small businesses, Balogun expanded Google Hustle Academy, which has now trained over 10,000 SMEs since launch, and awarded ₦75 million ($51,500) in grants. In 2025, Google partnered with the African Continental Free Trade Area (AfCFTA) to train 7,500 more SMEs across 19 African countries, focusing on AI productivity, cloud tools, and cross-border trade. 80% of graduates reported an outsized increase in revenue, according to Balogun, turning their newfound skills into income. Balogun’s work in 2025 directly impacted African early-stage startups to achieve scale (a noteworthy one being Midddleman, a Nigerian cross-border trade startup), and supported businesses to contribute to Africa’s informal economy growth.








