There are talent who have managed Rocket businesses but have since exited to create personal ventures. Here are a couple of them.
It is not news, but I read it everyday
This TechCabal commenter has been vindicated, or Supermart simply listens to feedback. Depends on the way you look at it. The important thing is that would-be grocery shoppers no longer have to signup or login to view the goods that Supermart carries. The site now looks “normal”.