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This TechCabal commenter has been vindicated, or Supermart simply listens to feedback. Depends on the way you look at it. The important thing is that would-be grocery shoppers no longer have to signup or login to view the goods that Supermart carries. The site now looks “normal”. Everything is right there on the homepage.

That is just one of a number of incremental improvements that Raphael Afaedor and Gbolahan Fagbure, the founders emailed to inform TechCabal of.

There is a new and I have to say very sensible “reorder your basket” feature — you can re-order a previously purchased shopping basket with one click, instead of searching for and adding each item to the cart during each purchase. And it is possible to add/remove items before final checkout.

They’ve also added delivery windows — choose what time you want your stuff to come to you. Say, between 12 – 3pm or 3 – 6pm. Certainty is great not just for the consumer but also for Supermart because these are groceries we are talking about. You can return a phone to the shelf in the unfortunate event that the recipient is absent from the address. But carrots are not that durable.

I’m not a patron, but as far as I can tell, Supermart appears to be catching on with busy professionals on the Island. N800 for delivery in three-hours looks like great value. Supermart still doesn’t deliver to the mainland yet, however. Finally, Supermart now delivers everywhere in Lagos, as I have just been informed [10/09/14].

Question for people that buy groceries online — what other features would you like to see on an a grocery website?

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