For those of you who have been living under a pile of rocks, the Nigerian tech ecosystem has been awash with bar talk about the (real size of the) ecommerce space in these parts. The recently released Kinnevik Q2 2016 earnings report spurred the speculation by revealing that Konga has 184,000 “active customers” and is valued by Kinnevik at $34 […]

Guest Post
8th April 2016

Yesterday, officially launched their “Proudly Nigerian” drive, with the goal of encouraging the purchase of local products by enabling customers to more easily identify local versus imported products.

Businesses are traditionally known to converse in high-sounding industry jargon and a great deal of formality in customer relations. But all these are being thrown out with the advent of social media platforms whose rules are set by the users.

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