Organisations sign up to receive fresh fruit boxes. There are a number to choose from. Once the selection is made and confirmed, Gingerbox delivers.
This TechCabal commenter has been vindicated, or Supermart simply listens to feedback. Depends on the way you look at it. The important thing is that would-be grocery shoppers no longer have to signup or login to view the goods that Supermart carries. The site now looks “normal”.