gingerbox

Organisations sign up to receive fresh fruit boxes. There are a number to choose from. Once the selection is made and confirmed, Gingerbox delivers. To corporates only — the startup isn’t delivering to individuals at this point in time.

Gingerbox’s focus on fruits for offices is actually as a result of learnings from the startup’s previous incarnation, which was known as Jaramall. Visitors to that site will see a note informing them of the change. In Gingerbox’s past life as Jaramall, the online store carried products across different categories, including household items, personal care and baby products. Over time, the site skewed significantly towards food.

On becoming one of the first cohort of 440NG accelerator funded ventures, the startup is officially pivoting and has reimagined itself as Gingerbox.

According to Kunle Jinadu, the founder, Gingerbox will eventually go beyond fruits for offices again, and increase its range of products and customer segments over time. This time, I presume the scaling will be data driven.

Speaking of scale, despite the brutally lean approach the startup has adopted, Gingerbox still finds itself having to do some things that don’t scale. While cash on delivery is pretty standard by now for ecommerce in Africa, grocery startups like Supermart pointedly refuse to support it, insisting instead on receiving payment upfront and electronically, because of the perishable nature of their goods. Gingerbox hasn’t quite settled on one model over the other, and at the moment interacts with each customer to come to a payment arrangement that is mutually convenient. It definitely helps that their customers right now are just corporates, and not individuals.

Asides the convenience of delivery, healthy eating is one of Gingerbox’s value propositions, and founder, Kunle says that even as the operation scales, Gingerbox’s focus will remain on health food only.

Read this next
More From TC
Internet, Politics, Technology
19th December 2018

The vice presidential debate is over and Nigerian Twitter is awash with comments about how smart some of the candidates’ responses were and how some others simply fell hand. Anticipation ahead of the elections is building just as is excitement around the potential usefulness of blockchain technology across various fields. Sadly, some of us may not even get the chance to cast a vote next year.

TC Townhall: The State of Healthtech in Nigeria will convene some of the leading healthcare innovators, investors and policymakers to discuss the challenges and opportunities in the sector. As well as put together proposals that policymakers can implement to support the rapid growth of the sector.

Features, Gadgets, Technology
15th December 2018

As far as I can recall, I’ve owned seven phones in the last nine years, four of which forcefully ended up with people who needed them more than I did. Out of the remaining three, I recall handing one down to a younger sibling and disposing another in a waste bag during spring cleaning. I haven’t given much thought to where my current phone will end up when it no longer serves its purpose. Until now.


TechCabal is a Big Cabal Media brand



Copyright © 2019
All rights reserved

Privacy & Terms