UX design

The BackEnd is a dive into the product development process in African tech. We take you into the mind of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. Ever wondered why two digital products offering the exact same services go off on two […]

Apps, Features, Mobile
25th September 2014

There is no doubt that every 21st century (online) business needs to have a mobile presence. Mobile is evidently taking over the world and it would be foolhardy for any serious business to ignore the facts. About 3 billion people are on the internet worldwide, over 70% of which access it through their mobile. That figure is […]


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