DSTV announced last month that it will be increasing the subscription rates for all its services, the increase took effect from yesterday April 1, 2015.
The company claims the increase was necessitated by business operational costs such as devaluation of the naira, channel and satellite costs.
The company’s Communication Manager, Philip Wahome, shed more light on this: “In determining a price increase, Multichoice takes into account many factors including the impact on the subscriber, current inflation and efficiencies effected within the company that may offset the necessity for a price increase. Unfortunately, it is necessary annual basis due to rising costs to the business. Our pricing reflects the cost of doing business and the necessary return on capital in order to ensure a world class, reliable and sustainable pay television service”.
A lot of people aren’t taking this new increase with enthusiasm and most have even threatened to boycott or even stop using the service for good.
Whatever reason(s) DSTV may have proffered for this action, consumers seem not to be buying it judging from the comments.
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