Because it looks beautiful. Dazall.
I might find out that it’s crap later on, but my interest is definitely piqued. The thing is developers who put this much thought into design rarely make things that are truly shitty. God is in the details, and chances are often good that things that are well designed (functionally and aesthetically) will be good at what they do.
And yes, beautiful products don’t just stand a better chance with bloggers, but with users too. So this is not all conceited musing.
Beauty is by no means an absolute filter, but it works well enough.