We hope you aren’t tired of hearing about Nigerian digital music startups. These guys launch every other week it seems, and there’s yet another one. Grumi, it is called, and it wants to create a social music consumption platform that allows upcoming music artistes reach more fans, quicker. On the consumer side, it presents a simpler message — “Grumi is your music and download joint…nowhere else on Nigerian internet is cooler”.
It is eventually up to the users they hope to acquire to hold them to that boast. However, apart from asserting that sharing music with their target audiences for independent/unsigned artistes was previously deficient (before their launch, presumably), Grumi’s launch release doesn’t say exactly how their product solves the problem that Spinlet, iROKING and their ilk have been facing down for the past couple years.
In a crowded digital music space, Grumi considers its major value proposition to be a superior user experience, a free music database from which users will be able to download content, 24/7 online radio and a discussion forum. In addition from the aforementioned big boys in local digital music, Grumi will have to differentiate from players like iwantairplay and GidiLounge.
Grumi is personally bootstrapped by its founders, Dapo Salami and Kofoworola Badmus. The service went live on the 26th of December and is currently in public beta.
