is an online gifting platform that hopes to stimulate the gifting culture in Nigeria with the introduction of Gift Cards. It is the first coordinated effort towards providing a Gift Card solution that is truly simple, intuitive and customized to the Nigerian market.

With SureGifts, you can purchase Gift Cards for your loved ones and have them delivered (by email or physically) to them with an optional special message. You can pay by Credit/Debit card or Bank Transfer. Your recipient can then use the Gift Cards, to purchase gifts according to their personal preference, at your chosen SureGift partner merchants. Or you could get them a generic gift card which can be redeemed at any partner merchant of their choice. SureGifts’ partner merchants cut across fashion stores, maternity and children stores, online stores, restaurants, spas and services like painting and photography.


Probably the most interesting thing about SureGifts Gift Cards is that you often get them at a discount of their actual store value and, they never expire so your recipient is at liberty to use the Gift Card whenever they need it the most. Gift Cards however can’t be exchanged for cash.

For those who still want some control over what the recipient gets and when, SureGifts also offers a Gifts Specialist service. You simply select the value of the gift you’ll like to give and a Gift Specialist will call you to help you decide. Once you have agreed on the ideal gift, the Gift Specialist will source for it, pick it up, wrap and deliver to your intended recipient at a specified date and location.

SureGifts is the brainchild of Laolu Samuel-Biyi, Babafemi Lawal and Adeoye Ojo – all ex-Jumia Employees. They recently partnered with One Credit to offer customers the opportunity to buy Gift Cards on credit and pay later.

Muyiwa Matuluko Author

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