Millicom, a telecommunications group with interests in developing economies including South America and Africa, has announced a partnership with Deezer and to extend Tigo’s bundled music streaming service to Africa.
Deezer is the world’s largest music streaming service with a catalogue of over 35 million tracks, available to its teeming 16 million monthly active subscribers, for just $4.99 monthly premium. With this new partnership, Tigo will offer Deezer music streaming bundles – ‘Tigo Music’ – to its subscribers in 5 African markets, including Ghana, Chad, DR Congo, Rwanda and Tanzania, in the coming months.
This Millicom/Tigo/Deezer partnership is coming on the heels of a successful campaign in Latin America where Tigo has already managed to amass over 600,000 subscribers to Tigo Music.
Millicom’s Executive Vice-President for Africa, Arthur Bastings, said “There is a huge appetite for music in Africa and people increasingly want to choose where, when and to what they listen. So Tigo Music with Deezer gives them the freedom to enjoy the passion and emotion of their music. It is another service that contributes to the digital lifestyle and shifts mobile use further from voice to data.”
Just last month, Millicom had announced a partnership with , Africori, a leading digital music company, to fund, acquire and manage music rights through a new venture called “Africa Music Rights”.