Yesterday, Rocket Internet’s vehicle marketplace Carmudi, who reached 20,000 vehicle listings in Nigeria recently, officially ‘drove into’ Saudi Arabia

 to extend its services to consumers in the Middle East.

Founder of Carmudi Middle East, Kerem Kuyucu says, “The demographics and numbers show us that Saudi Arabia is a perfect market for automotive-related businesses. What they perhaps lack is a functional, user friendly and deep-in-content online portal to help consumers find the perfect car. Carmudi is going to be the solution to this pain point. We see the same potential here in Saudi Arabia as we do in other regions of the Middle East. Our expansion into the biggest market of the region has been on our agenda since day one. We are talking about a market where almost 1 million cars are sold every year.

Carmudi is currently running tests before its expansion to East Africa.

Odunayo Eweniyi Author

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