Nigerian websites in general could learn a thing or two from here.

I have a weakness for beautiful things (whether they work or not is another thing entirely). Which is exactly what the revamped version of Traclist is. The fashion store’s latest website has a really clean user interface that is simple yet immersive, mostly devoid of the annoying flotsam that clutters most online shops. Save for a rectangular slider at the top, Traclist lets you view the things you came for directly.

traclist 1

Mobile is where the magic happens though. On a smartphone, Traclist handles like a high-end app with fluid navigation elements. Tapping the top left of the screen causes the menu to slide out, giving the user access to practically everything on the store. Tapping cart icon on the top right triggers a similar motion, only this time you’re presented with a beautiful view of the items that are currently in your cart.

traclist mobile 1

traclist mobile 2

traclist mobile 3


Compared to the standard lookalike ecommerce sites built on popular shop builder frameworks, Traclist is a refreshing change of pace.

There are not many Nigerian developers who are both great developers and designers. I actually do not recommend being a jack of all code. But somehow, Emotu Balogun, Tralist’s founder, CEO and CTO has pulled it off. Well done.

I’m sure the design is not without kinks though, so should you find any, you should let him know.

Bankole Oluwafemi Author

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