MTN Nigeria launched “Betterme”, an app that is intended to introduce Nigerians to internet content such as pidgin-based website, local language news, sports, and home grown productivity tools.
MTN ‘Better Me’ was launched at a press briefing held at Westown hotel, Ikeja, Lagos on Tuesday, January 7th 2015. The app is designed to allow easy access to a variety of digital content. It offers subscribers a single platform to access, view and share New Year resolutions & must-do, 2015 prophecies & events, news, daily deals, gossips, fashion, healthy living and lifestyle tools.
Speaking at the event, General Manager, Corporate Affairs, Ms. Funmi Onajide mentioned that “In the past, the focus was on voice – that is the ability to connect people so that they could make phone calls. This industry has achieved that with well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014; that dispensation was known as Telco 1.5. Now we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet”.
This internet package (built by Neo-2 an application firm) comes with three different 2015 BetterMe Bundles for consumers to choose from as disclosed by MTN Nigeria’s Chief Marketing Officer, Bayo Adekanmbi.
BetterMe app is available on Android and iOS platforms for now, other platforms will come up soon.
MTN subscribers can download the app at no cost by sending the keyword, 2015 to 131 via SMS. An SMS containing the link will be sent to your phone.
