Vérone Mankou, the founder, said, “The opening of a store in Abidjan is an essential step in the extension of our Pan-African vision. It is here, at the crossroads of West Africa, that VMK has decided to embark upon conquering the new class of African consumers.”
VMK also aims to begin production and assembling soon in Mpila neighbourhood of Brazzaville, Republic of Congo, this will require an investment of nearly two million dollars.
VMK’s Chinese partner company has started training the people who will be employed at the factory – more than 90 people in total. VMK plans to produce 350,000 units per month.
Located in the Treichville commune at Zone 3 C, Immeuble Rive Gauche, Abidjan. This point of sale will exclusively sell products from the VMK range as it marks the beginning of the company’s expansion beyond its borders.
The Abidjan VMK store, which will ultimately employ around 10 people, will be an addition to VMK’s first-ever store in Brazzaville, which was opened in partnership with the South African operator, MTN. More stores will be opened in Ivory Coast, Kinshasa, Douala and Dakar before the end of 2015.