Mobile advertising, a way of selling goods and services via mobile devices, is a space that companies and media industries take seriously anywhere in the world, due to the wide reach and ease of disseminating information about their businesses.
This fact was emphasized by the business-to-business unit of MTN in a recent forum on Mobile Media Advertising Opportunities in conjunction with Intarget Africa. The intent was to highlight the essence of MTN mobile Ads to advertisers and brands on how to connect with mobile phone users.
“This service leverages the combined potential of the mobile phone, the world’s most personal device, and the largest family of mobile subscribers in Nigeria to provide new ways for businesses to engage customers. MTN Nigeria is committed to adding value to lives and helping to drive the growth of Nigerian businesses by delivering tailor-made, productivity-enhancing solutions to every part of this vast country,” -Mr. Tsola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria.
The organizers stressed that the increasing use of mobile devices continues to open new business opportunities for advertisers.
“People look at their mobile phones an average of one hundred times every day. Everything is gravitating to mobile, even as the mobile phone has become a lifestyle tool. Using mobile, we monitor our health, buy products and move money around. Advertising naturally becomes the next frontier on mobile,” -Mr. Lazarus Muchenje; CEO, InTarget Africa.
The organisers assert that the service creates advertisements specifically designed for mobile users, providing stakeholders a platform to directly engage with their target audience while instantaneously optimising advertising budget.
“People look at their mobile phones an average of one hundred times every day. Everything is gravitating to mobile, even as the mobile phone has become a lifestyle tool. Using mobile, we monitor our health, buy products and move money around. Advertising naturally becomes the next frontier on mobile,” said Mr Lazarus.
