Terragon group, a Lagos-based digital media company, has partnered with the Lagos Business School (LBS) to provide digital research reports that will enhance the local digital ecosystem.
The company shared this development in a news release to Techcabal.
Terragon explained that the partnership was necessitated because the digital industry has witnessed a “dearth of relevant research reports within the region, which should help foster new innovations”, hence the need “to further delve into the ecosystem and provide relevant, credible research data and reports.”
“As a Group, we have carried out quarterly researches on our own which addresses the need for local and relevant data to help the digital ecosystem and streamline the efforts of advertisers online,” said Elo Umeh, Chief Executive Officer, Terragon Group.
Couple of months ago, Terragon unveiled its latest data advertising technology, Adrenaline, at the Mobile World Congress in Barcelona.
Image: Terragon
