Online hotel booking company, Jovago, has partnered Safarilink, a regional airline based in Nairobi, to customize packages for tourists.
According to Jovago, the partnership is designed for tourists who are visiting different destinations within Kenya.
Jovago said that the model will offer travelers ready-made packages that include flight fares, airport transfers and accommodation through their stay.
“This is even more important as product competitiveness and rivalry become more intense throughout the region,” said Nafisa Fazal, head of marketing for Jovago, east and southern Africa. “Creating convenience and consistency will go a long way, as both are major drivers in the sector Said Head of Marketing for Jovago.com East and Southern Africa.”
Nafisa further explained that the partnership is hinged on the importance and recognition ecommerce is gathering in the virtual world.
Jovago said the partnership was bolstered by reports pointing to growth in online hotel bookings, with 73% rise in revenue, in the past five years. It also puts the total annual number of hotel bookings on the internet at 148.3 million and corresponding increase in car rentals, travel research and review.